[21] Her younger brother, Ricky, had gone home without her because Amber had wanted to stay in the parking lot for a while. } What is a OEMA? Clearly, stranger abductions are the most dangerous for children and thus are primary to the mission of an AMBER Alert. Wheeler, a reporter from radio station KRLD, approached the Dallas police chief shortly afterward with Seybert's ideas and launched the first ever Amber Alert. This is essential when determining the level of risk to the child. ]]>, ,